We decided to create a digital marketing agency of people oriented to provide services to people. Because, at the end of the day, in any organization, the person who has the responsibility of implementing digital transformation processes, contracting a development or executing an advertising campaign, is a person.
And we are here to help that person.
In the 90s, we didn’t know that wabisabu would exist
Carlos and I met in the mid-1990s. He came from the graphic arts field and I came from environmental engineering. We both joined what today we would call a start up, which at that time was just a micro-company trying to survive.
Our boss in that adventure is a person who is capable of selling refrigerators in Antarctica, with a capacity to be drawn by innovative processes out of the ordinary. In other words, he had an innate tendency to sell that which did not exist… Then, we would have to make it possible.
I arrived there at a time of change in my professional life. I had learned a lot in the engineering sector, such as how to do things in as much detail as possible and how to plan the work so that everything would be right on schedule.
I had learned several programming languages and was familiar with computers. I had always thought that, at some point, computers would move from being word processors or spreadsheets to become a marketing tool.
And I came to this company with my fantasies, which were very well received. The first computer that came into the company was for me. That, and software to make animated and interactive presentations.
But of course. Design wasn’t my thing. I was capable of making “interactive things” but ugly as hell. Then came Carlos.
He came from “paper”. That is to say, he was not interactive at all, beyond turning pages with his finger. And we started learning together.
We began to produce interactive CD-ROMs, the kind that came with magazines and ended up as coasters or flypaper, some more powerful ones for clients or interactive kiosks. As there weren’t many companies doing these things, we did well and worked with many important clients.
Thus, we were able to design an application that was able to remotely control a wind farm, we produced the first mixed CD-ROM that was made in Spain, those audio CDs that incorporated a multimedia track or design a video game to fight against drugs.
Finally, the Internet arrived
We also learned about search engines. At that time there were more than 200 around the world, so we had to learn to do SEO for the most important ones, because our clients were no longer alone: there were other “early adopters” who also had their websites.
We went on like that for a few years until personal circumstances took us in other directions. And the team split up.
Life in other agencies
Both Carlos and I started working in other agencies and consulting firms, big and small, collaborating with new clients and keeping an open mind to new trends.
Digital marketing was getting more and more complicated. And there we were, each on our own, learning new things, squeezing creativity to the max and adapting to the changes.
I, for example, was working on a project to put 360º photographs on digital maps. Although the project won an innovation award from Actualidad Económica magazine, we did not find the right marketing channel and the cake was eaten by Google with its Street Map many years later.
Also, we have met many people, good professionals with whom we have shared knowledge and experiences, both in the work teams in which we have been, as well as in the clients.
wabisabu is born
But, despite this separation, we continued to collaborate on some projects, until we decided it was time to take a leap and create our own style of agency: an agency of people for people.
That’s how wabisabu was born.
Reasons why you should work with us
If you’ve made it this far, you’ll have already guessed the first reason:
We were there before the internet became a reality in our lives. We saw it being born and, as if we were new parents, we were learning as the baby grew up.
Yes, we also have degrees and certifications: from Google, SEMrush, HubSpot, UX/UI, CRO and more companies like that. Because, in addition to working, we have been training. We can wallpaper our office with all those degrees and certificates. But the most important thing is that we have put all that knowledge into practice with our clients.
With such extensive experience, we have been on all kinds of projects: small, medium, large and huge. We have worked with small companies such as a restaurant or a tailor’s shop and with large multinationals such as Colgate-Palmolive, Unilever, SGS, Endesa, Cepsa, BP, Herbalife, Kraft Jacobs Suchard, Atento, Telefónica, BBVA, Citroën, Peugeot, Iberia, Meliá Hoteles, AXA, FCC, Desigual and many more.
Having worked for so many years with so many clients has reinforced our common sense. For this reason, our proposals are not based on the execution of large budgets if the action does not require it. We analyze needs, we propose based on realities and budgets, and we measure results. And we start again.
Over the years, we have met the best people. For this reason, when our knowledge or resources are not enough to deal with very specialized parts, we know who to turn to.
We can give you many other reasons, but it’s better to focus on the solutions to your needs.
Maybe you would like to chat with us for a while, exchange impressions and see how we can help you. If so, don’t hesitate to contact us.